You are about to launch your offering to the early adopter marketplace. This is your last chance to consider all the data you have gathered in the 29 Innovate phases that it has taken to get you here. It has been a long journey and you are on the eve of entering the market and 'going fully live'. This is everything that you have rehearsed for.
Take a pause!
Take time out.
Disappear somewhere (with your team and then on your own) and reconsider everything that you have done. Reflect on each phase as you have gone through it. Read all of your supporting documentation again - phase by phase through each of the Innovate phases to date. Rewind to the moment you first awoke to your @ha Idea - and your first description of it. Re-read your initial 'short' business plan, go back over your early designs for the prototype. Read through early feedback. Go over your prototype phase in detail, initial branding ideas and concepts. Look through your market research, friend and family input and first marketing plan. Re-examine customer needs, customer segment by customer segment, need by need. Review your SCREAM-OUT-LOUD launch plans.
And take this one last chance before you hit the limelight and open market to re-package, position and protect Version 1, including any last minute tweaks to your launch plans, V1 offering or team set up. Your gut will speak well and loud to you. It will grumble if you have any last minute doubts about packaging or positioning, including pricing. And do not forget to run through a last checklist of protection for your product.
Do you need any more patent protection? Do you need to design and construct any more barriers to entry? Do you need to talk to that trademark lawyer one more time? Have you bought all the Web URL's that you need? Have you bought the right Blog accounts, Facebook accounts or Twitter name.
You are practically at your D-Day. Time taken out to now to take one last step back from the charge and one last thorough review could be literally worth millions of dollars down the road. The business or product launch world is littered with market entry attempts that skidded due to a lack of last minute review and re-planning.
Breath deep and take the break. You may need a day, a week or a month. Use it.