As we have already stated Version 1 of your offering is deadly serious. You are no longer in dress rehearsal mode. So you need to develop a detailed project plan and set of processes to take your offering to Version 1.
First identify in detail all of the things that need to be done to take your offering to Version 1. All things, including product/service development tasks, hiring tasks, marketing plans, funding requirements (if necessary) and any other launch tasks. Then figure out a back of the envelope timeline to complete each of these tasks. Then add them up, divide by the number of people that you have to complete the tasks and extrapolate this to come up with a launch date for Version 1. Once you have this approximate launch date, push it out by a few more weeks to allow yourself some contingency in case things go wrong or get delayed.
Run through this process once again in more detail and fix your Version 1 launch date. Stick to this date like glue. Write it in stone and do not miss the date. It is critical that you set a company precedent of setting realistic, planned and achievable launch/project dates that do not get missed.
Then work back over your Version 1 plan and work on identifying, developing and documenting key processes you need to work up to deliver your plan and offering to Version 1.