1st Strike Prototype Plan
It is essential that you develop a plan which takes your prototype step, by step, through a successful 1st strike. Pretend your are a defense company developing a new missile. You have by now spent a great deal of time and money developing the prototype missile. You and your team have invited the Generals to come and watch you launch it. You were only given enough budget to build one missile - so it had better hit the target!
The analogy holds up just as well when it comes to a 1st strike success for your prototype - so make sure you plan for it in detail and that you hit the target/objectives first time around.
The first thing you need to ensure with your plan is that you have clearly and accurately defined what 1st strike success looks like. Is it to have 1,000 teenagers visit your site and fill out a form? Is it to have a local bookshop promote your first books? Is it to have a 10 emerging bands join your music sharing site?
Whatever it is make sure that your 1st strike prototype target is clearly defined, measurable and achievable.
Once your target is clear you need a concise marketing plan to achieve it. Set milestones, step by step, to get you through the marketing plan. And get there fast. This is the prototype stage so do things quickly, cut corners, beg, borrow - just do whatever to convince whoever you can enlist to help you achieve your goals. Family members, friends, people you bump into on streets, at Facebook, MySpace, Twitter, wherever but get as many relevant people as possible to help you shape, develop and support your 1st Strike prototype plan.
And make sure that you run a slimmed down marketing plan, bare bones, rapid and just the key steps that you need. 1st strike is all about hitting the target first time, quick, simple. Sharp. Ultimately resource efficient.